A marketing attribution client came to our agency asking for logo concepts with the hopes of rebranding. Below was my take on a new mark. When starting the sketching process, I wanted to focus on a great stand alone mark that would set them apart from their competitors. You can see from my architectural blueprint of the hexagonal design, that everything is lined up in a very mathematical way. This mirrors, in a way, how technical their software is, showing how many parts come together to output very accurate information. I've also shown how the mark could be simplified for one color options, as well as how it could be implemented for business cards and a corporate website.