A marketing attribution client came to our agency asking for logo concepts with the hopes of rebranding. Below was my take on a new mark. When starting the sketching process, I wanted to focus on a great stand alone mark that would set them apart from their competitors. You can see from my architectural blueprint of the hexagonal design, that everything is lined up in a very mathematical way. This mirrors, how technical their software is, showing how many parts come together to output very accurate information.
