The icons below are product icon concepts I designed for a marketing attribution company who wanted to refresh their brand identity. When starting this project, I began with research. I looked into what exactly these products did and how they made things easier for their clients. I also, defined the words from the general perspective. With the function and the definition in mind, I set out to create a set that was cohesive, yet had a color assigned to them, to easily distinguish the products in a similar way to Adobe Suite and Office 365 products.
![](https://cdn.myportfolio.com/55ccd1ec5d0663d84194e63e72110349/93d59d41cda8815f472a429c_rw_1920.jpg?h=b2a721802a1958c50d30f67129db939c)